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Our Objective

The food safety culture team in the Department of 4H-Youth Development and Family & Consumer Sciences at North Carolina State University places emphasis on engaging individuals in dialogue about food-related risks, controls and benefits, from farm-to-fork. The program strives to design, implement and evaluate novel food safety risk analysis-based interventions and provide reliable, relevant information in culturally and linguistically appropriate formats to assist people in identifying, understanding and mitigating the causes of foodborne illness

Also as part of North Carolina Cooperative Extension, the food safety culture team collaborates and supports the North Carolina State Food Safety Extension Program.

The team currently possesses and utilizes a social media networking dedicated laboratory to participate in and engage with individuals around food safety issues using blogs, Wikipedia, Twitter and Facebook. Through the use of the laboratory, program members have contributed over 120 blog posts and 350 tweets generating interest in food safety with consumers, public health officials and media since January 2009.

Using in-house multimedia equipment the program creates and contributes to food safety-related outputs such as the below activities:

Quantitative data collection and analysis equipment and supplies such as audio and video recorders, survey collection and analysis softeware is also available  at the Applied Food Safety Culture Outreach and Extension Program’s disposal. Qualitative data collection and analysis equipment has been used by team members to assess individual food safety behaviors from farm-to-fork and evaluate messages, programs and interventions that can reduce the number of people affected by foodborne illness annually.

Food Safety Infosheets

One-page compelling training tools using storytelling directed at food handlers in the retail/food service industry built on current foodborne illness outbreaks. 29 produced since January 2009, used in 13 countries and utilized by health officials and other regulatory bodies during outbreaks and recalls. Infosheets are also often translated into video podcasts and audio podcasts utilizing publicly available media to reinforce messages.


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